Most expensive outdoor media concession

The Most expensive outdoor media concession is 1.52 Bn SAR (405,824,676 $) per year and was achieved by Remat Riyadh Development Company (KSA), in Riyadh, Saudi Arabia as verified on 15 February 2026.

In 2023, Remat Al Riyadh, secured the world’s largest out-of-home (OOH) advertising contract as part of the Riyadh city media concession. The landmark agreement spans a 10-year tenure with a total contract value of USD 3.85 billion, reinforcing the scale and long-term ambition of the project. This translates to an average value of approximately SAR 1.52 billion annually, positioning Remat Al Riyadh as a global leader in large-scale urban OOH media development.